Black Friday: top tips to running a successful online campaign

Research shows that of UK consumers intending to take advantage of the Black Friday sales this year, 77% expect to purchase their bargains online, compared to 17% in-store. And with many consumers (57%, in fact) holding off on making purchases in anticipation of bagging a bargain on 29th November, it’s a prime opportunity to boost your online sales! To help you cash in on Black Friday, we’ve put together our top tips for running a successful online campaign.

Here come the holidays…

Reach for the stars this festive season.

Did you know? Over half of UK shoppers say they research online before buying and 57% of shopping time is now spent online! 

Afternoon Teaspiration

There is something quintessentially English about an afternoon tea. Dating back to the third millennium BC in China but popularised in the England during the 1660s century by King Charles it has and always will be a great British tradition!

Father's Day Gift Vouchers

Looking for the best Father’s Day gift vouchers this June? Here are a handful of gift experiences from UK hotels and restaurants from a selection of Gift Voucher Brilliance clients.

Voucher Experience Inspiration

We’ve collated a list of voucher inspiration to help you sell new experiences as well as gift vouchers.

Mother's Day Gift Guide

We've collated a few of our favourite gift ideas from a handful of Gift Voucher Brilliance clients this Mother's Day. Why not treat Mum to an experience she will remember...

Valentine's Day Gift Vouchers

February is the month of love, a month of appreciation, a month of romantic dinners and most importantly a month of selling gift vouchers! Don't miss the opportunity to get your gift shop Valentine's ready.

Just for January Vouchers

Now that the hustle and bustle of Christmas and New Year is out of the way it's time to start thinking about the year ahead. With the next key marketing day for gift vouchers in February - Valentine's Day, we recommend boosting sales and encouraging bookings in the shoulder months with limited expiry gift vouchers. A select few Gift Voucher Brilliance clients have created 'Just for January' vouchers - a great way to beat those January Blues and give back to loyal returning guests.

Best Selling Vouchers of 2018

2018 has been a great year for gift vouchers with more and more consumers opting to shop online rather than in store. Just about any special treat, stay or experience can be bought as a gift voucher. Here's a small round-up of the best-selling gift vouchers this year:

Christmas Gift Guide

Stuck for a gift idea this Christmas? Why not treat someone special to a gift voucher? We've collated tempting and indulgent gifts from a handful of Gift Voucher Brilliance clients should you need a helping hand this festive season.