Black Friday Tips, Trends and Campaign Ideas

With just over a month to go until Black Friday on 26th November 2021, will you be running a sale this year? Or would an alternative campaign suit your brand better? Here are three very different approaches for you to consider incorporating into your plans.

Black Friday: top tips for running a successful online campaign

The total spend during Black Friday weekend 2019 in the UK was a huge 8.6 billion pounds, with 194 million visits made to UK retail websites on Black Friday itself. 

Despite an online spending boom during Black Friday weekend in 2020, overall sales were lower than in 2019, as non-essential shops remained closed due to the Coronavirus Pandemic.

This year, with online sales remaining high, and physical shops open, we expect to see a return to spending levels of 2019. To help you cash in on Black Friday, we’ve put together our top tips for running a successful online campaign.

Get Behind The Gift Voucher Sales Boom

As the staycation trend grows and restrictions ease, gift voucher sales have hit an all-time high. 

Are you pro-actively promoting your gift vouchers?

Here at Gift Voucher Brilliance we care about our clients - we are always continuing to offer support and advice, we don’t stop once your shop is live.

Father’s Day 2021: A Unique Gift Voucher Opportunity

Father’s Day is a core family holiday, and an annual opportunity to boost gift voucher sales. More so given Dads are notoriously difficult to buy for! But Father’s Day 2021 is extra special. Here’s why…

The Gift Voucher VAT rate is changing

Sound familiar? Last year the Government lowered some VAT rates to 5%.The latest Budget outlines a phased return to the standard rate of 20%. More information on the changes and what you need to do.

Top Gift Voucher Trends For Mother's Day 2021

How can you increase your gift voucher sales? View our latest data-driven insights here, with tips to maximise your gift voucher sales.

Is your Gift Voucher Shop February ready?

A new leaf. A cleaner slate. The pandemic may not be over but 2020 - year of the pandemic - is.

2021 is a turning point. The beginning of any New Year is an invitation to pause for breath. This one is a time to make plans and set intentions for a brighter future. 

BLACK FRIDAY is not cancelled – 2020 trends and tips

Will Black Friday still go ahead this year? When is it? And will it look different to usual?

Black Friday falls on the fourth Friday every November – and, despite 2020 having been a year like no other, it is very much set to go ahead as planned this year- Friday 27th November 2020.

Using Gift Vouchers To Capitalise On VAT Reduction

Now businesses like yours have reopened, there is a new benefit to selling vouchers. Read on to find out how the VAT reduction affects gift vouchers, and how you can use them to save even more money.