Mother's day is on the horizon and it's a huge “experience-gifting” moment for hospitality. In the UK, it falls on Sunday 15 March 2026, But in the gift voucher world it's more than just one day. It’s an opportunity to lock in future revenue, drive midweek demand, and upsell higher-margin add-ons.
Whether you're a fan of Valentine's Day or not, there's no denying that it is a prime opportunity for gifting. If you’re using Gift Voucher Brilliance, you already have the tech sorted. Now it’s about timing, messaging and offering the right experiences. Here's how to turn Valentine’s Day into one of your strongest voucher-selling moments of the year.
Download our 2026 Hospitality Social Media Calendar, featuring essential dates and top tips to help you promote your events, activities, and gift vouchers.
It's time to prepare for the busiest gifting season of the year. For hospitality businesses, an online gift voucher shop is more than just a 'nice to have' – it's a proven way to boost revenue, attract new customers, and fill your calendar well into 2026 (yes, including those midweek dates in the shoulder season!)
Are you looking for a simple way to boost your revenue and delight your guests?
With Christmas festivities now a distant memory, the days are getting lighter, the early shoots are showing, and we are all starting to feel like we have a spring in our step.
It's the perfect time to refresh your Gift Voucher Brilliance shop with a spring cleaning. This will help you prepare for the upcoming seasonal sales opportunities, from Valentine's Day and Mother's Day to Easter and beyond. With a little preparation, you can capitalize on the many festive gifting occasions that align well with your products and customer base.
Download the 2025 Hospitality Social Media Calendar, with the key dates to promote your events, activities and gift vouchers for hospitality.
Tis the season for Gift Vouchers! This festive season make your gift voucher sales go even further with our inspiring and actionable tips, to give you the magic touch that make your vouchers an irresistable gift this year.
You'd be forgiven for wondering how on earth we are at this time of year already! Time sure does fly when you're working within the world of Hopsitalilty and whatsmore we are about to head into the busiest time of the calendar year. We have gathered the latest stats and trends and the data speaks for itself: 52% of voucher revenue is made throughout November and December, with 16% of those sales made on Black Friday. So we are here to tell you how you can make the most of this major shopping event with your gift voucher shop.
Black Friday presents a fantastic opportunity to boost sales and attract new customers. Offering exclusive deals and promotions can help drive traffic to your voucher shop, and encourage people to make purchases they might not otherwise have made. We see sales steadily building from Black Friday all the way through to December, peaking on Christmas Day! Yep, you read that correctly...consumers are still purchasing vouchers on the 25th December!
We are excited to be working alongside the team at Food Drink Devon to help it's members sell gift vouchers online, boost revenue and grow business. This introduction webinar will show members how the gift voucher platform works, what sells well and some more insights to maximise sales.