Valentine's Day is more than just gifts for couples. The "Galentine" movement embraces dining experiences like brunch, breakfast, and afternoon tea. Packaging these hospitality offerings into gift vouchers is a win-win. And for businesses with spa facilities, providing the traditional Valentine's stay with added amenities proved very popular during November and Black Friday sales.
The next big seller of the year after Valentines is Mother's Day and like a lot of our annual festivals this originates in the USA where Anna Jarvis of Philadelphia held a memorial service for her own mother women’s group quickly adopted the idea and it turned into an annual celebration of Mother’s, In the USA Mother’s Day is traditionally in May, here in the UK its in March in the lead up to Easter as it has a more religious connotation as we give thanks to Mother Mary also known as The Virgin Mary. Lets not forget all Mother figures in our lives are worth celebrating so think friends, grandmothers, sisters and aunties when putting packages together!
In recent years, the gift voucher market has exploded, offering an incredible variety of experiences beyond the traditional monetary voucher. From a Beekeeping experience to Power Boat Tours to Wicked-themed afternoon teas, gift vouchers now cater to all ages and budgets, providing a convenient and thoughtful option for the fussiest of recipients.
Promoting vouchers up to the last minute is crucial. Data from Christmas week showed a surge in last-minute shopping, and Christmas Day proved fruitful for many clients. Utilize all your marketing channels, including email newsletters and social media, to drive interest. Make sure to include landing pages on your website. Target your existing customer data and share social posts right up to the wire.
The data reveals that Mondays in December were the best-selling days. In 2024, the Monday and Saturday prior to Mother's Day, as well as Mother's Day itself, saw high volumes of last-minute sales.
Gift voucher revenue grows exponentially year on year, so invest a little time to ensure your voucher shop is tipped for Spring success.
Based on 30 years of hospitality marketing experience, Gift Voucher Brilliance works effortlessly with your website, offering secure selling, instant payments, and year-round revenue. Keep cash flowing with Gift Voucher Brilliance.
Call 01803 872999 or email support@giftvoucherbrilliance.co.uk.