Add some magic to your gift voucher experiences this Christmas
Unwrap success: Creating irresistible gift experiences
The festive season isn't just about giving gifts—it's about creating memorable experiences that spark joy and connection. For hospitality businesses, gift vouchers are more than just a transactional product; they're a gateway to unforgettable moments that your customers will treasure long after the wrapping paper is gone.
The Psychology of Gifting: Beyond Traditional Presents
In an era of experience-driven consumption, gift vouchers have evolved from being a last-minute solution to becoming the most sought-after presents. Modern consumers are moving away from material gifts, instead valuing unique experiences that create lasting memories. Weekend getaways, indulgent spa treatments, and exceptional dining experiences top the list of most-desired gift vouchers.
So what can you do to make the most of this opportunity? Below we've provided you with some essential hospitality marketing tips for your gift voucher strategy this Christmas.
Strategic Gift Voucher Marketing
Here's some practical strategies to transform your gift vouchers from ordinary to extraordinary:
Your Festive Sales Accelerators
1. Curate Irresistible "Twixmas" Packages Create exclusive packages that capitalize on the magical period between Christmas and New Year's. These limited-time offerings should combine multiple experiences—perhaps a spa treatment followed by a gourmet lunch, or a romantic overnight stay with a special festive welcome package. The key is to offer something that feels both luxurious and unique.
2. Limited Edition VIP Vouchers Design vouchers that feel truly special. Think elegant packaging, personalised touches, and unique seasonal perks. For instance, a spa voucher could include a complimentary festive-themed welcome drink, or a restaurant voucher might come with a glass of champagne and a take-home seasonal treat.
3. Last-Minute Gifting Solutions Procrastinators are your secret target audience. Implement instant digital voucher options that can be purchased and emailed or printed at a moment's notice. Consider a "Panic-Free Gifting" section on your website with easy-to-purchase, immediately deliverable experiences.
Your Festive Sales Accelerators
4. Pricing Psychology: Creating Urgency Use strategic discounting that creates a sense of urgency. Implement creative strike-through pricing that highlights the "original" and "special holiday" prices. For example:
Original Price: £250
Holiday Special: £199
Saving: £51 (Limited Time Only!)
5. Experience Bundling Develop comprehensive packages that combine multiple services. A "Ultimate Wellness Weekend" might include a massage, fitness class, nutrition consultation, and a healthy gourmet meal. These stacked experiences provide greater perceived value and encourage higher-ticket purchases.
6. Flexible Validity Periods Extend voucher validity to encourage future bookings. A Christmas voucher that's valid until June gives recipients something to look forward to and helps smooth out your business's seasonal fluctuations.
Your Festive Sales Accelerators
7. Extended Sales Window Don't stop marketing on Christmas Eve. Push your offers through Boxing Day and beyond. Many people receive money or gift cards during the holidays and are eager to spend them immediately.
8. Personalisation is Key Offer customisation options that make each voucher feel personal. This could include:
- Custom message printing
- Choice of packaging
- Ability to select specific date/time for experience
- Option to add personal photo or greeting
9. Digital and Physical Options Provide flexibility in voucher delivery. Some customers love the tactile experience of a beautifully packaged voucher, while others prefer instant digital delivery.
Pro tip: Offer Voucher throughout Christmas
Keep your online gift voucher shop fully operational through Christmas Day and the entire Twixmas period. Those spontaneous gift buyers are always looking for last-minute gift!
Some things to keep in mind
Technical Considerations Ensure your website can handle:
- Excellent user experience and navigation
- Mobile-friendly purchasing
- Clear, attractive imagery
- Simple, intuitive checkout process
Marketing Channels Promote your gift vouchers across:
- Social media platforms
- Email marketing
- Your website's homepage
- Local advertising
- Partnership with corporate gift buyers
The Festive Feeling
While driving sales is important, never lose sight of the emotional core of gifting. Your vouchers should tell a story—of connection, of experiences waiting to be discovered, of moments that will be remembered long after the holidays have passed.
By implementing these strategies, your gift voucher offerings will not just be a product, but a portal to extraordinary experiences that your customers will be excited to give and receive.
If you need further inspiration or support with your Gift Voucher sales through the festive season, our helpful team will be available at support@giftvoucherbrilliance.co.uk
Wishing you a wonderful Christmas from everyone at Gift Voucher Brilliance x