Sky rocket your sales this Black Friday
Generate seasonal revenue this Black Friday
Gift vouchers are a fantastic way to attract customers and boost sales during the holiday season. Not only do they make great gifts, but they also encourage repeat business and can help increase brand loyalty. By offering gift vouchers on Black Friday, you can generate revenue before the Christmas peak sales and provide your customers with a convenient and thoughtful gifting option.
How our top selling clients maximise Black Friday sales
By incorporating gift vouchers into your Black Friday marketing strategy, you can not only boost your immediate sales but also create long-term additional revenue for your business.
Some of the best-performing Black Friday campaigns of 2023 included:
- Coastal Hotel in the South West - Launched a Black Friday offer of an extra 10% between 23-27 November
- Spa Hotel in the Midlands - Offered an additional 15% discount on all vouchers in the lead up to Black Friday
- City Restaurant - Launched a value added monetary voucher e.g. £100 = £50.00/£50 = £25.00
Consider offering a special discounted gift voucher that can be redeemed for your services on specific dates to suit your business needs.
- Hotel and Spa Resort - Launched a limited edition voucher for an overnight stay with breakfast £110 - with a short validity window to generate bookings at a quieter time of year
Campaign Success #1 - Hotel and Spa Resort
- Launched a Black Friday campaign following one of our webinars
- Primarily a wedding venue therefore wanted to fill their quieter months, so a shorter redemption window than usual was essential
- The venue packaged up a Black Friday bed and breakfast offer for £99
- This resulted in £120,706 revenue with 1,222 vouchers sold!
Campaign Success #2 - City Restaurant
- Launched a special addition value added monetary voucher in November
- Promoted on their social media channels
- Generated £15,000 in revenue
Campaign Success #3 - Boutique Hotel & Restaurant in Edinburgh
- Launched three limited-edition romantic gift vouchers
- Long build up to create a sense of FOMO (fear of missing out)
- Promoted campaign across all marketing channels and used paid social ads
- Generated over £100,000 in revenue
Make this Black Friday your most successful yet
Capture interest early – share teasers on social channels
- Create a build-up - it's more than just a day, start teasing that you will be having a sale early to get people excited and watching your marketing channels. Capture their data and get them to follow you on social channels
Unique offers – to stand out amongst the noise
- Offer something unique - make sure your vouchers stand out from the crowd. People are looking for unique experiences
Clear, concise promotions – don’t complicate your offers
- Keep it simple - people will be bombarded with offers and discounts during November so make it easy to see how they will benefit from buying your gift experiences
VIP access – sign up to receive offers
- Get people to sign up to your mailing list or follow you on social channels to be the first in the know. You could even offer early access or a sneak peek at offers ahead of everyone else
Exclusive deals – instead of discounting, introduce a new premium experience
- If discounts don't suit your brand, then why not create some premium, limited edition vouchers and postition them as not to be missed! They need to stand out from your usual vouchers and offer an exclusive experience for customers
Best selling vouchers and experience trends
In recent years we have also seen a growing trends for buying and gifting 'experiences'. There are some lovely seasonal experiences out there available to buy as vouchers, such as wreath making, bauble decorating, afternoon tea with Santa, party nights; all make for a great social event and opportunity to sell.
Year on year, we continue to see afternoon teas, spa packages and monetary vouchers amongst the best sellers so make sure you're offering these prominently if relevant to your business.
Black Friday is a day full of potential sales. Get creative with your promotions and take advantage of the opportunity to boost your seasonal revenue. Let's make this your best Black Friday yet!