Love at first click: boosting your Valentine’s voucher sales
Published: 15-01-2026Whether you're a fan of Valentine's Day or not, there's no denying that it is a prime opportunity for gifting. If you’re using Gift Voucher Brilliance, you already have the tech sorted. Now it’s about timing, messaging and offering the right experiences. Here's how to turn Valentine’s Day into one of your strongest voucher-selling moments of the year.
Top selling Valentine's vouchers
Valentine's Day bestsellers typically include sparkling afternoon teas, indulgent tasting menus and dreamy twilight spa experiences. We also see a noticeable uplift in monetary vouchers - perfect for customers who want to give flexibility and let their loved one choose their own treat.
To stand out from the crowd, consider creating one or two unique experiences, such as a chocolate or cocktail making masterclass, a couples’ cookery class or a chef’s table dining event.
Pricing-wise, we see most purchasers spending around the £75-£80 mark on their Valentine's gifts, so make sure you have at least one offering available at this price.
Choose the right moment
Timing is key with the promotion of your Valentine's Day gift vouchers. Launch your gift voucher campaign too early and you risk being lost in the January sales noise, or hitting people when they are still feeling the pinch from Christmas. Share them too late and shoppers will likely already have purchased or planned something.
The sweet spot is just after the January payday. With fresh funds in their accounts and Christmas far enough behind them, people are ready spend again. It's the perfect time to book or buy an indulgent treat.
Remember to do a final nudge the week of Valentine's too. Remind those last minute gifters that there's no need to panic buy a present and pray it arrives in time. They can purchase one of your thoughtful gift experiences and receive it instantly in their inbox by choosing email delivery.
Valentine's isn't just for couples
Modern Valentine’s gifting has expanded far beyond candlelit dinners for two. Instead of simply being about romance, it's about showing love for those around you - your family, your friends, even your pets! Enter: Gal-entine’s (celebrating female friendships) and Pal-entine’s (showing love and appreciation for your friends).
This opens up a whole new audience - and it’s often overlooked. Think about promoting a "Girls’ afternoon tea with fizz” or a "Besties spa day" alongside your romantic experiences.
Make buying from you effortless
It's simple. The smoother your buying journey, the more conversions you’ll see.
- Highlight your Valentine's vouchers prominently on your gift voucher shopfront
- Signpost to your vouchers from your main website too (a banner or a pop-up on your homepage)
- Don't overwhelm people with options - up to three gift vouchers with a variety of price points is plenty
- Keep the offering, pricing and redemption info clear and simple
Got questions?
Whether you need help setting up your campaign, or you'd like to learn more about Gift Voucher Brilliance, we'd be happy to help. Get in touch with Tina and Jess today - call 01803 872999 or email support@giftvoucherbrilliance.co.uk