Get set for gifting season
Published: 07-10-2025
Get set for gifting season
It's time to prepare for the busiest gifting season of the year. For hospitality businesses, an online gift voucher shop is more than just a 'nice to have' – it's a proven way to boost revenue, attract new customers, and fill your calendar well into 2026 (yes, including those midweek dates in the shoulder season!)
The lead up to Christmas can be the busiest and most profitable season for hospitality businesses. Christmas parties, increased dining opportunities and festive breaks fill the diary. But there's another way you could be boosting your bottom line at this time of year, without putting more pressure on your team: sell gift vouchers.
Gift vouchers: a game-changer for hospitality
- Instant Revenue – Secure sales upfront, generate cash flow before services are redeemed — perfect for balancing the winter lull.
- New Customer Acquisition: Every voucher is a recommendation; your loyal guests buy them, but new guests come through the door to redeem them.
- Effortless Gifting: From overnight stays to indulgent dining, vouchers give customers the perfect ‘no-stress’ gift option.
- Last-Minute Lifesavers: With digital delivery, e-vouchers make you the go-to choice for shoppers all the way up to Christmas Eve….and believe it or not, Christmas Day!
Already have an online gift voucher shop? Get started today...
October – Countdowns & teasers
- Add seasonal gift experiences as vouchers – cosy stays, Sunday roasts, spa days
- Encourage early gift shopping - you could even incentivise with an earlybird discount
- Utilise FOMO - "Christmas is only X weeks away!"
November - Build awareness & interest
- Set up a festive gift voucher landing page on your website
- Add banners and pop-ups to your website to highlight your gift vouchers
- Post on your social channels showcasing your vouchers as thoughtful Christmas gifts
- Make the most of your customer data by sending a series of targeted email campaigns
December - Peak sales time
- Maintain a strong presence on social media with festive posts (i.e. 12 Days of Gifting or as an Advent Calendar)
- Create a sense of urgency – "only X days until the big day"
- Launch some additional limited edition vouchers or seasonal exclusives
- Target guests who have bought previously with personalised email offers
- As Christmas Day gets closer, highlight that customers can select email delivery to receive vouchers instantly
Unlock exceptional revenue this gifting season
Whether you have an online gift voucher shop already, or you are interested in setting one up, don't leave it all until December. The earlier you can launch your campaigns, the more seasonal sales you will capture!
Based on 30 years of hospitality marketing experience, Gift Voucher Brilliance works effortlessly with your website, offering secure selling, instant payments, and year-round revenue. Keep cash flowing with Gift Voucher Brilliance.
Call 01803 872999 or email support@giftvoucherbrilliance.co.uk to request a demo today.