The most common gift on Valentine’s Day is the red rose. They’re a classic, representing love and passion, who doesn’t love flowers? But the real question, how to one up this repetitive romantic gesture, how to stand out this year? 

The total spend during Black Friday weekend 2019 in the UK was a huge 8.6 billion pounds, with 194 million visits made to UK retail websites on Black Friday itself. 

Despite an online spending boom during Black Friday weekend in 2020, overall sales were lower than in 2019, as non-essential shops remained closed due to the Coronavirus Pandemic.

This year, with online sales remaining high, and physical shops open, we expect to see a return to spending levels of 2019. To help you cash in on Black Friday, we’ve put together our top tips for running a successful online campaign.

As the staycation trend grows and restrictions ease, gift voucher sales have hit an all-time high. 

The gift voucher market is experiencing unprecedented growth, with the experience economy driving record-breaking sales. As we approach the peak selling season, discover how to capture this massive opportunity and transform your gift voucher channel into a revenue powerhouse.