Gift voucher history

The Gift Voucher Phenomenon

Written by: Polly

It was in the run up to Christmas 1932 that the first book tokens went on sale in the UK. A few years later Boots started selling the first individual store vouchers. Eight decades on and we’re apparently still obsessed.

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Mother Day GVB

Top Trends This Mother's Day

Written by: Skye Onley

Increase your gift voucher shop sales. Data from across our portfolio identifies what works. Follow our tips to maximise your gift voucher sales, starting with Mother's Day 2021.



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