Gift voucher history
The Gift Voucher Phenomenon
It was in the run up to Christmas 1932 that the first book tokens went on sale in the UK. A few years later Boots started selling the first individual store vouchers. Eight decades on and we’re apparently still obsessed.Read more
Top Trends This Mother's Day
Increase your gift voucher shop sales. Data from across our portfolio identifies what works. Follow our tips to maximise your gift voucher sales, starting with Mother's Day 2021.